Through geolocalized Lead Generation campaigns on Meta (Facebook and Instagram) in the B2B world. The contacts generated by filling out the personalized lead form with pre-established questions are potential affiliates interested in opening a new point of sale who have contacted us by leaving their details. Furthermore, personalizing the adverts to acquire contacts made it possible to have a rapid follow-up: adding personalized questions in order to obtain higher quality contacts and be able to carry out retargeting activities on the users involved.