Enel

OMNICHANNEL CAMPAIGNS GEOLOCALIZED
1470 stores

Client

Enel

Date

January 2023

challenge

Geolocalized omnichannel advertising for 1470 points of sale: the objective of the project was to offer the over 1450 Enel Sep across the country a digital presence service together with a centralized omnichannel and geolocalized digital advertising service.

solution

The project was born from the collaboration with Exagon Engineering, general contractor of the Enel Digital Presence project. Thanks to the experience gained in digital advertising for the world of retail, the ADV specialists take care of all the operational phases of the campaigns: from the call to collect the brief, to the timely comparison with the point of sale, from the choice of media up to the launch line and fine tuning.
All payment activation and reporting processes are, however, managed through an ad hoc platform creating a simple and immediate workflow.

goal

Campaigns managed +550; Meta: CPM 0.48 – CPC: 0.64; Google: CTR 6.95% – Impression share: 53.59%

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